Rapid City Convention & Visitors Bureau

Our mission is to elevate the quality of life in Rapid City through the power of tourism. We do this by executing dynamic marketing campaigns, fostering key industry relationships, and enhancing the visitor experience at every touchpoint. From digital storytelling and press relations to destination development and visitor services, every initiative we undertake is designed to put Rapid City on the map — and keep it there.

At Visit Rapid City, we don’t just market a destination — we champion a movement. For more than five decades, we’ve been the driving force behind Rapid City’s visitor economy, using bold strategies, cutting-edge marketing, and impactful sales efforts to attract millions of travelers to the heart of the Black Hills.